A few weeks ago, we posted about the business of marriage – how running a business and maintaining a healthy marriage uses many of the same skills. But what I’m discouraged to see are business owners and CEO’s who have devoted, loyal customers — customers who’ve been around for twenty-plus years — who are struggling in their own personal marriage. The ingredients are the same on both sides, but something isn’t quite clicking in their personal life.

To have a great relationship, like having a great business, takes time and money. What did it take to become successful? Time, intention, commitment, focus, and sacrifice. Right? You had to think long-term.

These are all the same things that makes a successful marriage.

So why not start to use these same strategies with your spouse? Today, my challenge to you is to really think about your marriage the way you think about your business. Think about your marriage first. Invest in your partner. Commit yourself to them. Treat them like you do your best customers. Here’s a big one: Over-deliver. Do what you say you’re gonna do, and then do a little bit more. You do it for your clients — why not your spouse?

What do you think? Have you seen your marriage this way? Send us an email today if you have some insight — we’ve got a lot coming on this topic, and we want to hear from you!