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Your job as the business owner, CEO, manager, or HR director is to create leaders. Leaders are people that have confidence, courage, and capabilities to lead in their job, their department and in the company. But my question to you is, are you actually creating an environment where you’re creating leaders or are you creating an environment where you’re creating followers? Are you creating followers that have been given no responsibility, no opportunities, no courage or confidence to learn how to lead? 

The goal for you as a business owner is to create leaders, because as your people become leaders, your business becomes all that you hoped and dreamed it would be. In order to do this though, you have to focus on creating leaders out of your team and your employees. You have to start taking the steps to teach them, give them opportunities and show them what it means to lead in their job, in their work, with their co-workers, in their department and within the company. 

My challenge and question to you today is:  Are you creating leaders or followers? 

Make it a great day.


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I had a conversation with a client the other day that I’d been working with for a while. At the beginning he told me what he wanted to do in his business and what he wanted to see happen. He shared what he was working towards and what the big thing was that really motivated him.

However, I noticed as he was talking about this and as we’ve met the last couple of months, he seems to lack the real internal motivation, excitement, enthusiasm or passion to really make the commitment he needs in order to have the courage and capability to do what he needs to do to make that happen in his company. 

So I stopped him and said — what do you want? 

He said, you know what I want. It’s what we’ve been talking about. We’re going to do this and that, expand here and grow this, etc. 

And I said no. What do you really want? 

There was a long silence. He didn’t say anything and then he finally said, well, what I really want is for my leadership team to take more control and leading of our company employees and own that process.

And I said to him. Okay, what do you really, really want? 

Then he said to me he wants to have time and money from the business, to start to invest in his marriage and his kids, and in some other areas of his life for the first time in 15 years. And that’s what he really, really, really wants. 

So my question to you today is, what have you been telling yourself and other people that you really want? And then, have you actually stopped and been honest and truthful with yourself about what you want out of your business? How about what you want out of your business, your life, out of anything and everything? 

That’s my big question to you today. Not the first answer, not the second answer, and not necessarily even the third — but the third answer is probably closer to the truth of what you really, really want out of your life!

Let me know your answer. Let’s talk about it. Schedule a free call today.


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Today I’d like to give you three questions that I have been asking myself since the first of the year. I’ve used these questions to help me get moving forward, get unstuck, and also give me internal motivation to tackle the day, and in light of all the difficulties and challenges in the world today and everything that’s going on out there. I hope they will do the same for you. 

I have found this exercise to be really helpful. My coach Dan Sullivan actually sent this out to me. So, I thought I’d do the favor and pass them on to you as well. It is my hope that it will also help you to move forward, make progress and become unstuck. 

Challenge Questions

The three questions to ask yourself every morning are:

  1. What am I afraid of today?
  2. What opportunities do I have today to take advantage of?
  3. What God-given ability can I build on today?

If you ask yourself these questions every day, you’re not going to have the same answers because every day has different things you’re afraid of!!

Every day has different opportunities, and every day has things that can help you build your ability, your confidence, and your courage to move forward. 

I think what you will find is that it brings you into the activity part of the day with clarity, confidence, and courage. Thus, helping to propel you forward. 

This is a 30 day challenge I’m throwing out to everybody. 

If you’re willing to do this, drop us an email and let us know how it’s impacting and/or helping you, what you’re getting out of it and some of the reflection you’ve had. 

I just love this and I encourage you to make this part of your morning routine too. Make it the first thing you do in the morning to ask yourself these three questions.


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Here’s an interesting thought by Byron Katie. She has an idea which takes the massive dreams, goals and aspirations we have for our business, our life, and our relationships and breaks it down to a very simple interesting thought which I have taken the challenge of, and I hope you will too. We can journey on this together because accomplishing your biggest hopes and dreams in your life and business are wrapped up in this statement. 

“You can have anything you want in life if you’re willing to ask 1,000 people.” 

Because of the experience with our clients and their employees using the Dream Employee program, I would change her saying a little bit. The second one that I came up with (and a lot of people have said this as well, maybe just a little differently) is:

“You can have all of your dreams and goals in your life if you’re willing to help 1,000 people achieve their dreams and goals in their life.” 

I think these two statements can reframe the big goals and dreams you have for the next 5, 10, 15, even 25 years into bite size steps you can take. 

How does that fit into you achieving your 10 year goal?

These two mindsets or ways of approaching goals, dreams and aspirations are incredibly powerful!

Let me challenge you to apply them as well. Send me an email with your thoughts and share your results. How are you going to apply these two mindsets to your life and your business going forward? Reach out today and schedule a free call if you’d like to talk. We are here to help you make progress towards your own goals and dreams.


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A good friend of mine, Cliff Ravenscraft is a coach in Kentucky. I recently heard him talk on the topic of “Who and I, and why am I here?”

This is a question that really goes back to the basis of doing and working with a sense of purpose, a sense of courage and confidence, a sense of belief that brings breakthroughs, transformations and success in your personal and your business life.

But these are questions that in the business world we don’t really ever see go that deep. 

And so today I would like to challenge you to take a minute and turn everything off and answer the two questions:

Who am I?

Why am I here?

After you’ve done this, I also challenge you to do as Cliff suggests — keep asking yourself that question for the next seven days (write it down) without looking back at the previous day’s answer and see what your answer is on the seventh day. 

Who am I, and why am I here? 

If we can get an answer to these questions, then the future becomes much brighter and clearer. 

The barriers or obstacles to the future that you have in your mind become smaller and easier to eliminate. 

The opportunities of knowing who you are and why you’re here are like a filter and this enables you to match who you are and why you’re here to the business and life that you want to lead.

Last, but not least, maybe the most important thing is to live into this as you work in your life. Live out who you are in truth, and know why you’re here in your work and have your mission become your vision in your personal and business life. 

I challenge you to ask yourself these questions.

I also challenge you if you want to have a conversation about this because maybe you feel awkward to do this on your own, feel free to reach out to me. I would be glad to spend 20 minutes with you and have this conversation and help you dig in and discover the answer to these two questions.

The answers to these questions can be quite profound. In our busy Western world we don’t ever take the time to really answer and pursue or find out what this is for us.


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I’ve a very short statement for you today. I’d love to hear your thoughts about it and whether or not you believe this is true. 

Our deepest desire in life is to find somebody who will make us do what we can do.

Let me know if you believe that’s true, or what that means to you. 

This is my actual job description as a coach.


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“What are you tolerating,” I recently asked a client. He hesitated and got really quiet and still. 

I knew from my experience in coaching that something amazing was going to happen. That there was going to be a breakthrough which I knew hadn’t been there in months. 

He then started to share with me all the things in his personal and business life that he had been tolerating. These were things that he had never stopped to think about before. And then he asked himself — why am I tolerating this? Why am I allowing this in my life? Why have I allowed this in my life the last 10 years? Then he said, when am I going to stop tolerating it and get rid of it?

We talked about the commitment it would take to do this. The courage it would take. The confidence to get rid of these things.

We also talked about the accountability that I was going to help him with to get these things that are intolerable out of his life.

I dare ask you the same question:  What are you tolerating in your life? What do you need to eliminate? 

This is a great time of year to ask yourself the same question. What are you tolerating that you need to get rid of in order to make 2021 the best year ever?


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I have some questions or thoughts for you today that I want you to do a little soul searching and see if any of them sound familiar or maybe you’ve just thought them to yourself in the past. Is this you? 

  1. Do you say to yourself, I’m not lonely but I feel very alone being a leader?
  2. If I stopped working so hard would this all just disappear and go away? Would I lose my business? 
  3. It’s strange but people admire me but sometimes I feel really lazy. 
  4. My big vision that inspires so many people in my company and in the business world doesn’t really inspire me anymore. 
  5. I’m so good at solving problems that I don’t even see it or know it. It’s like a blind spot for me, and I just kind of unconsciously solve people’s problems. 
  6. I have a lot of success, money, recognition, all the toys but inside I feel strangely unfulfilled. 
  7. I feel like I’m in a rut. I feel like I’m bored and like I’ve already done this and there’s not really a challenge anymore. I could do this with my eyes closed.

If you think any of the above thoughts, I totally get it. I hear these things from my clients all the time. 

It’s the part of being a leader, of being successful, of being somebody that has “achieved” what the world would define as success. But from working with high level leaders, I know there’s more. There’s so much more and the traditional definition or markers of success are not it. For you there’s something bigger and deeper that you want to do. 

So that’s who I work with, and that’s what they do. We go past whatever is deemed success by the world, dig deeper, go further and change the world.

If this resonates with you, reach out to me. Let’s have a 30 minute conversation and see what happens.


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Something I’ve noticed we could all use some help with during this Covid-19 season in regards to customer service, customer experience and customer retention is what I call the 4 F’s – first, friendly, firm, future. 

I want to say there is an order to this customer service suggestion. My wife and I recently travelled for the first time in a very long time. We flew, we rented a car and we stayed at places for the first time and what we experienced was “firm” first. And that set a really uneasy tone for us. How we were treated really sparked my message to you today.

1. FIRST

The first point is “first”! When we think about people’s first impression, first experience, first thing they see, first thing that they feel, first thing that impresses them about your business — what is that?

How are we making a great first impression in a COVID-19 world? In a world that has changed and dramatically impacted people, have you gone back and thought about what is the first impression that somebody gets when they interact with your business? How does it make them feel? What are they experiencing? How does that impact them as a customer and what are they thinking? Or, how did that affect them and they aren’t a customer anymore? 

2. FRIENDLY

Point number two is “friendly”. I bring up friendly as point number two to ask you if your first impression is friendly. People do business with people that they like and trust. We have to be friendly first. Be happy, excited, greet them and welcome them. Ask how you can help them and start to build a positive friendly relationship. 

So we have the first impression, and then we have friendly as the second word in this teaching.

3. FIRM

The third word is “firm” because we have regulations. We have people we have to think about. How can we be firm about being healthy, safe, social distancing, masks, washing hands and all the protocol? 

Remember, I said before that when we travelled we were given the “firm” treatment first and it left us feeling not so great. So, firm is making sure that after we make a great first impression and we’re friendly, then we can be firm about following the rules or regulations so that we keep everybody healthy, We keep them safe and protected. But there’s an order to doing this well so that we can get to the fourth word, which is “future”. 

4. FUTURE

What I mean by future is, if we are making a good first impression with customers (whether online, in person, at a drive thru, or whatever it is), we’re friendly towards them, and then we’re firm about keeping everybody safe (our employees, our people, our customers, our vendors) — then we can do what we call the “future”. Which is we create an experience, a situation more in the future where they will want to come back and be a customer again and again and again. 

SUMMARY

So these are the four F’s of customer service that we believe work towards creating a repeat great customer experience. 

Once again the four words to remember in this order are: 

  • First stands for first impression. What is their first impression? What do they first see, experience, hear or know? Is that positive?
  • Are you friendly? Is your first interaction with them friendly? Are you speaking to them as a friend? Are you creating a friendly environment?
  • Number 3 is new to us all but part of what we’re living into now is being firm. Being firm  about the rules. Meaning, we all have rules now that we have to adhere to around safety and health and all that. We’re all about that. So how can we be firm is the third part of the equation.
  • And then the fourth thing is how do we leave an impression with our customer so that in the future when they need our product, service or our experience they come back to us? Will they think of us first? We need to be all of the above – first, friendly, firm and future in order for them to come back. People always ask me how do we get repeat customers? It’s fairly simple:  you say thank you and acknowledge them for coming in, you’re excited that they’ve been there, and you invite them back to your business again.

If you apply the 4 F’s it will improve your customer service and retention not only in this Covid season but in the future too.

At Confidence Coach we are here to offer business owners a place to reconnect and rebuild their confidence; which leads to their better future in the days and years ahead. Reach out today and schedule a free call if you’d like to talk. We are here to help and encourage you.


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In these challenging times, we have all seen a lot of heroes who are first responders, but recognize that you can be a hero too in your own way.

Our media, TV, movies and books are all built around the hero. 

Who do you want to be a hero to?

Who are you being a hero to now?

And how can you expand, impact and influence those people and other people’s lives?

Heroes define a story.

Heroes are on a secret mission.

Heroes go the extra mile.

Heroes act when they’re afraid.

Heroes overcome amazing obstacles.

Heroes defeat the enemy.

Heroes are people that on the outside seem normal or average, but on the inside, they have something extraordinary.

Heroes are the people that make a difference and impact in the world. 

Who do you want to be a hero to?

Who are you a hero to?

And, how can you be a hero all the time?

At Confidence Coach we are here to offer business owners a place to reconnect and rebuild their confidence and help you be that hero that you really want to be. Reach out today and schedule a free call if you’d like to talk. We are here to help and encourage you.


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