One sunny afternoon, two business owners who had graduated from the same university ran into each other. They had both had the same professors who taught them the ins and outs of running a business. They were both filled with dreams of becoming rich by building a successful company that made a huge difference in the world.

Recently when these two guys ran into each other while on a break at a seminar, they realized they were still very much alike. Both were happily married. Both had young kids. And both, as it turned out, had started a business in the same industry.

BUT there was one difference!

One of these business school grads was working as a solo entrepreneur making a comfortable $100,000 per year; the other guy had built a team of Dream Employees that were fully engaged and all had an “ownership” mentality. He had invested and leveraged all their skills, abilities, hopes, dreams, aspirations, and their creativeness to build a company that had accomplished all his hopes, dreams and aspirations. He was raking in over $1 million a year in net profits.

What made the difference?

The Secret was The Dream Employee Process

If you’re like me, when you hear a story like this you wonder what really did make the difference between these two men?

We all know stories like this, and we all have evidence demonstrating that it isn’t always raw talent, intelligence, perseverance or even dedication that makes a difference. It isn’t that one person has a “burning desire” and the other doesn’t.

The difference lies in this –

  • What each person knows.
  • How they personally make use of their knowledge.
  • The difference is in continuously growing and using their knowledge.

I’d love to help you can grow your knowledge and learn how to have a successful business by leveraging The Dream Employee process. Schedule a free consultation now to learn more about it.


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Helping your employees find their big “why” can also help you communicate your company’s “why”. It’s a conversation that you’ll find fruitful in managing, supporting and leading your team. If they understand their “why”, then you can communicate better what the company’s “why” is, thus connecting the two of those together. When people get clear about their “why”, they gain confidence. They get committed to the task. They have a sense of courage that takes them to a new level of performance.

Finding the “why” of your employees is critically important in order for you to get the most leverage out of their talent and ability as they help you build your company — whether you have 10 or 10,000 employees. You need to help them identify their why and then connect it back to their job or work. This is an ecosystem that can provide you with long-term internally motivated employees by finding their why.

Ask them these questions:

  • Why are they working at your company?
  • Why are they doing the work that they’re doing?
  • What is the purpose of their job?
  • Are they clear about it being a vehicle for them to achieve the things that they want to achieve in their life?

Have you helped them draw the connection between their job and and their big “why”?

This is an area where you have to start asking questions — even in the interview process when you’re on boarding somebody. Why are you here? How do you see this as a fit? How does this fit into your life? How does this fit into the big “why” of your life? And then, support them in what they tell you.

So “why” is a great question. It’s simple but it can dramatically improve your employee engagement with all your employees. 

Everybody’s looking for an edge in business – and one such advantage is finding the “why” of your employees, your team, your managers, and your leadership. When you can do that and connect the “why” for them personally with the “why” for the company, then you’ve got something! That is what we call an unfair advantage in the marketplace because your people are internally motivated with the big “why”. This is the secret sauce of your advantage. 

We look forward to hearing what you’re finding when you’re asking “why” questions. Let us know because we’d love to talk to you about it.


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I want to talk about something that you may not think about from a business standpoint as an entrepreneur, business leader or CEO, and that’s HOPE.

You can lose almost anything in your business or your personal life but if you lose this you’re sunk! For example, you can go through bankruptcy, experience a bad partnership, downturn in sales, layoffs, slow economy, but if you just keep going forward, you will have a bigger future.

The one thing you can’t lose is the Hope that it’s going to be better tomorrow and in the future.

Because if you do, it’s almost impossible to get it back.

So what are you doing today?

What are you doing in your life personally and in your business to protect the hope that you have for today and for the future?

Think about it.

We spend time with our clients protecting their hope. We are there to encourage and help them.

It’s a mindset and it’s a resilience that you have to continually work on and build on.

A foundation of hope is really what’s going to see you through the down times so that you can have the high times, the better times, the bigger future.

Let us know how you’re protecting the most valuable asset in your business — “Hope”.


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Thought for the day:  Your biggest failure in business or personally is your ticket to your biggest success. In other words, you can turn any failure around and transform it into a Win!

If you think back to the beginning of your business, for a lot of us, we can attribute our greatest success to a failure, mistake or something that didn’t work well. And what we did to combat that failure was we took action to turn it around 180 degrees and make it a Win instead!

So identify your failure, figure out what the opposite of your failure is, and then create Success out of it.

Send us your overcoming success story. We’d love to be inspired by you!!!


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