Tag Archives: dream employee

Have you ever thought about your employee as your “First Customer”?

We’ve talked about this before in another blog, but in case you missed it, I wanted to share again that our philosophy at Confidence Coach when we are helping companies grow is for them to recognize that their greatest untapped resource is their employee — who we refer to as their “First Customer”.

Nobody knows more about your business. Nobody has more interaction with your customers. Nobody has a greater bearing outside of you for your company’s success, than your employees do.

So in order to start thinking about your employees as your First Customer — thus increasing employee participation, engagement and enthusiasm — ask yourself these questions:

1. What do you do for your (paying) customers that you could do for your employees?

Are there any discounts on products or services or is there something you do at events that you could also do for your employees? It could be any number of things and only you can answer that question. Be original! But, you need to start recognizing that your employees are your First Customers. Start thinking of them in this way and create an “experience” for them like you would create for your paying customers.

2. How can you serve or support your employees better?

It’s a simple question, yet if they are your First Customer and they’re so important, you should be thinking about how you can serve and support them in a way that would help them do a better job at work. If they feel supported and know you really care, this will increase their performance and also improve their attitudes at work.

3. What do your employees need from you in leadership?

How is that to be done? What are they looking for? Have you asked them what they need as far as leadership, vision or direction for themselves, for their unit/division of the company? You need to have that conversation. I think you will be surprised at what you hear.

4. What are your employees’ stumbling blocks in their work?

What’s getting in the way of them reaching their full potential to produce, serve and make a happy repeating customer? They should be able to tell you these things and then you need to know how to overcome them.

5. What are three things you will do to improve your First Customer (employee) experience?

Think about three things you will do this month to make your employee experience better. The first thing you’re probably going to say is:  you’re already paying them; we have benefits, vacation, etc. But those things aren’t enough in today’s economy because employment is basically zero. There are a lot of jobs out there and not enough people to fill them. Do something different and think about them as your “First Customer”. What are three things you could do for them that would give them a greater sense of value, appreciation and support in the work that they do for your company?

Helping companies view their employees as their “First Customer” is just one of the processes we use. If this peaks your interest, we also have a process called The Dream Employee. We love working with business owners and their employees. We also love to help employees tap into their greatness to exponentially grow your company! Reach out to us at confidencecoach.org and schedule a free catalytic conversation today to help you with your First Customers.


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The Circle of Encouragement is one of the things that we’ve been doing with clients when we work with them during The Dream Employee process. This is something you might want to do after a long strategy meeting, a coaching session, or a team meeting that you have on a regular basis. This will end a meeting on a different note and in a different way. We talked earlier about starting a meeting with wins (things that people are excited about), so now we want to give you a new strategy of how to end a meeting. This may be a real stretch for you, but it is going to create great culture, great collaboration, and unity within your company in a profound way.

This is something I learned taking teams all over the world – to Africa, India, Haiti on mission trips. I would gather the team at the end of every day, and we’d get in a circle. One at a time, we would turn to the person next to us and speak 30 or 60 seconds of encouragement to the person sitting beside us. We’d go around the circle one way and then go back the other way, so everybody got to be a receiver and a giver of encouragement. After doing this with about 30 different teams that I’ve taken out in the last 10 years, I’ve adapted it to business. We are now doing this with our people we are coaching, with their employees and employers at the end of the meeting or training session. We call this process the Circle of Encouragement.

Basically, it’s a very simple idea to do in your company. One person starts out and they turn to the person next to them and for 30 seconds they say all the things that they appreciate about that person in the work that they do within the company. Then that person turns to the person next to them and does the same. This process repeats itself and goes all the way around the circle. Then when you get to the beginning, it flips the other way around. Each person gets to speak and receive encouragement from the people on either side of them.

What this really does is it brings unity. It brings appreciation. It brings respect. It creates a culture where positive things are verbalized and people get to hear about the things that they’re doing well. This creates unity within the team. It also helps other people in the circle that maybe don’t work closely together get to know each other better and understand what each person really brings to the team. It’s a great value.

We like to do this to end a meeting instead of ending a meeting with “I’m overwhelmed because I’ve got 15 new things I’ve got to do”, or “I didn’t understand that”, or “that meeting didn’t go well”. The meeting begins with wins and ends well with encouragement. This is how you create a culture that is unstoppable. A culture that goes beyond just doing a job, but actually really doing a job with a group of people and a team that is all about seeing the best in one another.

We call this a Circle of Encouragement. We’re way out on the frontier of employee engagement and creating culture with some profound, but very simple things that we teach and help our leaders put into place in their business so that they can get the maximum result from each team member. Everybody in this day and age needs encouragement! And so we actually put it in the meeting agenda. We teach it; we do it with people. It’s uncomfortable at first. But when you see the result — people start receiving that encouragement — you see your whole culture just be transformed.

Here at Confidence Coach, that’s what we’re about – transforming cultures, making a working place for employees and for owners to be awesome. In order to be awesome, people have to feel encouraged and to feel like they’re winning. And this has to be done on a regular basis. This has to be something we do all the time.

Share this with people that could benefit from this. Let us know if you’d like to know how to do this, and we’d be glad to come in and show you how to do this either virtually or in person. Subscribe to our YouTube channel. Check us out on confidencecoach.org. There is a free 60 minute catalytic conversation if you’d like to talk about this area of employee engagement, employee retention, or how to improve the culture of your company. We’re passionate about it. We do this every day. We love what we do and we’d love to help you!


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I just wanted to talk about how you can, in just one moment, get extra effort from your employees. You can get them to go the extra mile and consistently improve their performance.

You want to know the secret? It’s really not up to them. It’s up to you!

I challenge you to go around your business and see where your employees are working and what they’re doing. Go around with one focus and that is to look for what they’re doing right, what they’re doing well, and then acknowledge it. For example, tell them that you really appreciated the way they handled that customer situation or the way they processed an order, or maybe the way that they have kept their work area clean — or whatever it may be. You get the idea.

But the challenge that I’m throwing out to you today is to walk around your business and look at every employee and try to find the good things that they’re doing. Then the second step is to acknowledge it, to verbalize it such as, “Hey, I see what you’re doing here!”

It’s great and important to focus on what they’re doing right, well and good. Now this can be really challenging because for most of us, what we’re seeing all the time is what they’re not doing, what they’re doing wrong, the problems they have, and all those kind of things. But what I’m asking you to do over the next week is to every day get up from your desk and get away from your office. Go to where your employees are and acknowledge and look for the things that they’re doing right. Then, verbalize those right things to them. Don’t just think it in your own mind. Actually tell them and acknowledge them. Focus on what they’re doing well, what they’re doing right, and how great a job they are doing. You’ll be surprised how this changes the dynamic of your team and your employees. Have everybody in your organization do this as well!

Looking for the positive is something that we have to train our minds to do. But what we do here at Confidence Coach is we give you ideas, we give you processes and thoughts that help you get the greatest return out of your biggest investment (which is your employees — they are your “first” customer). Think about this and see how you can get the results that you want from your team.

If this is helpful, let us know. If you’d like to talk about coaching and hear about different programs and ideas that we have, please reach out to us and schedule a free catalytic conversation. You can also subscribe to our YouTube channel or to our blog.

Remember, you have everything you need to be successful in your business with your employees right at your fingertips. All you need to do is to take action today.


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Hey, today I’ve got a little tip for you for your employees. We’ve got a saying at Confidence Coach “taking your employees from paycheck to purpose and creating dream employees”.

So today, as you think about your employees and you think about getting them engaged in what you’re doing, what your mission is, what your goals are for the company and that type of thing, you might want to tap into the idea of finding out what their goals are. What is the purpose for them working at your company?

Maybe you sit down and you just simply ask your key players these simple questions:  

  • Why are you here?
  • What do they see as a future for yourself and, how does that directly connect with the goals that you have going forward?

I think just by asking these questions and starting that conversation, you take people from a paycheck mentality to a purpose mentality. A paycheck mentality is what most of us are dealing with in the work world today with zero unemployment.

You take your employees from just receiving a paycheck to realizing that there’s a purpose for their work — past just what’s happening there at the job 40, 50, 60 hours a week. They realize that there is a purpose not only for their life, their family, their goals, their dreams, but also for the company going forward.

I think you might find this a really collaborative, stimulating conversation. We facilitate these type of conversations all the time. If you’d like us to come in and facilitate a 60 minute conversation around this paycheck to purpose idea using The Dream Employee with Confidence Coach, we’d love to talk to you.


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Here’s a question or thought for you today:  Who is your FIRST customer? Who’s your most important customer in your company, business, or organization?

We talk about this all the time with The Dream Employee process. Our view or take on this is that your “EMPLOYEE” is your FIRST CUSTOMER.

A couple of reasons for this that you may not have thought about are as follows:

  1. They spend more time in your business or organization than anybody.
  2. They know more about what’s going on there than your paying customers would know.
  3. They are the most important interface with your paying customers that you have.

So, how we treat our employees, how we interact with them, how we value them as our first customers needs to be the same mindset as what we have with our best fee paying customers or fee paying clients.

And so my challenge to you today is to ask you what’s your plan and how are you going to do this?

What’s your process to treat your employee like your “first customer” so that they feel like they really matter, and in turn they transfer that same treatment on to your paying customers?

This is a mind shift for a lot of you because you’re always thinking about the paying customer.

But when you really think about your business, who knows more about it? Who’s more vested in it? Who spends more time there, and who has greatest influence on your paying customers? In most companies it is those people out on the front line – your employees.

So we need to start thinking, acting and treating our employees like they’re our first customer.

At Confidence Coach, our plan for that is something we call “The Dream Employee” process. This is a process where we actually make deposits into the individuals and see a result in their attitude, their productivity and their collaboration at work because we help them pursue some of the goals they personally have.

Sound interesting? Schedule a free catalytic conversation and we can fill you in on it a little bit more.


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Let me explain why the question “Does everyone have a dream or goal for their life?” is so important — because the answer is definitely “Yes!”

The Dream Employee

We work with companies who hire us to come in and implement a process with their team members called “The Dream Employee.” The Dream Employee is basically the concept of finding out for each one of your team members what their dream, goal or aspiration is for their life. If you can find out what really motivates them and have a conversation with them about how you can support, encourage and help them to achieve their goal, this in turn helps them see the connection between their work or job and the contribution they are making in your business with what they are after. By figuring out what really motivates them internally in their personal life and showing them the connection between their work and their goals, we find that we’re able to transform whole cultures, have greater employee engagement, and improve the feelings and emotions of people. They bring their best self to work.

Goodwill

When you start talking about the one, two or three things that they are most motivated about personally, you’re depositing goodwill into them. In doing so, when they come to work on Monday morning, they come with batteries! Meaning – they come to work ready to go because they understand the connection, they feel your support, and they know that you know what is really important to them in their life. This could be a myriad of different things — maybe it’s putting braces on their daughter’s teeth, it could be getting a second car, a dream vacation to Italy, learning a new language, finishing a college degree, getting their GED, learning woodworking or painting, or maybe running their first half marathon. It could be any number of things — the list of people’s dreams and goals are endless!!

But what we’re saying is, if you invest time systematically into what’s most important to them, then ultimately they’ll start to see the connection between their life and their work. They know you care! So then when you speak about what’s most important to you or what the vision or mission of the company is, they will respond to that in a much more positive and open way.

The other benefit of this is when you do have to have those difficult conversations about their performance or attitude or about something that went wrong or needs correcting, you have made positive deposits into their life by supporting their goal. This helps those difficult conversations go much better and there’s a lot less negative pushback because they know that you really care about what they really care about.

Celebrate the Wins

This also creates a whole culture of amazing momentum. It’s a culture where as people are achieving things personally, we all celebrate (just like when the company wins)! We celebrate them as individuals as they accomplish whatever goals they have; doing so builds unity, collaboration and a winning attitude in your business.

We get great pleasure doing this with companies. If you are interested in learning more about The Dream Employee, reach out to us today. We’d love to talk to you about it. We can also introduce you to other companies that are doing this and having great success. Make it a great day!


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millennials, portland business coach

Last week we talked about supporting your employees’ dreams outside of work. One of the biggest demographics driving this trend is millennials; here in Portland, where we do our business coaching, millennials make up a huge percentage of the workforce. Companies often complain about this group, about how they care more about their own life purpose than their loyalty to the company. That might be true, but I can’t help thinking that it’s incredibly narrow-minded and foolish to complain about this. It’s is a good thing! I WANT my employees to be driven! I want to find out what they want to do, and I want to make sure they feel connected to that dream! When my employees are driven by a purpose, that’s when they’re doing their best work. When they’re driven by a purpose, I don’t have to try and motivate or threaten or micromanage them, which I never want to do. I’m busy; I have a company to run. They should want to be there, which they only ever will be if it’s connected to their purpose.

Companies complain that millennials are transient, but that trend’s not going away anytime soon. Why not leverage it, instead of whine about it? When your employees leave your company, remember: they’re either going to be a raving fan or a block to your sales. I want to build that tribe of raving fans. Is this employee going to be sending you customers for years to come, proudly proclaiming how much they loved working for you? Or are they going to tell everyone and their mom to avoid your product at all costs? Your relationship doesn’t stop the day they get their last paycheck.

The lifetime value of an employee after they leave is an unknown factor to most business owners, but it should be something you put in your ROI equation. Before you even hire anyone, you should be asking: When this person leaves, can I make them a raving fan? If you can’t make them a raving fan, don’t even hire them. Have a game plan in place before their first day of work. Trust me, if you don’t have a plan, it will end negatively — with hurt feelings and bad reviews. How many people will they tell that story to?! But if you’ve intentionally set up a game plan, you’ll be stoked that they’re leaving. You’ll be thrilled to have a transient disciple headed out into the world.

If you want to learn more about how to build a tribe of raving fans, click here.


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