Tag Archives: purpose

I want to start with a simple but radical idea: you were made on purpose. Not assembled by circumstance. Not a byproduct of luck or timing. On purpose.

That might sound like a nice sentiment, but I want you to feel the weight of it, because most high achievers operate from the opposite belief without ever saying it out loud. They believe they’re an accident that has to become something — that they showed up unfinished, and now it’s their job to earn the right to exist. So they spend their lives trying to construct a version of themselves worth keeping.

But God-given identity says something different. It says the worth was already there. Before the first accomplishment. Before the company, the title, the platform, the recognition — there was a person already fully valued, already fully seen, already fully loved. Your ability and your mission don’t create your identity. They flow from it.

This changes everything about how you lead. If your identity is something you’re still trying to earn, every setback feels like evidence against your worth. Every win feels temporary, because it has to be repeated to keep proving the case. But if your identity is already settled — already given — then setbacks become information, not indictments. Wins become expressions of who you are, not justifications for it.

I’ve worked with CEOs running multi-million dollar companies who still, underneath it all, feel like they’re one bad quarter away from being exposed as a fraud. That’s not a confidence problem you fix with better tactics. That’s an identity problem. And it’s solvable — but only by going back to the beginning. Back to the truth that you were made on purpose, with a purpose, before you ever did anything to prove it.

Here’s your reflection for today: if you fully believed you were made on purpose — not earning your place, but already holding it — what would you do differently this week? Where would you take a risk you’ve been too afraid to take? Where would you stop overexplaining yourself?

Start there. Identity first. Everything else follows.


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I recently asked a client a question to help him find his purpose, stimulate his thinking, create value and to help bring transformation to him as a business owner. I’d like you to think of your own business and put yourself in his shoes.

What’s One Activity that Keeps You Interested?

The question I asked him was:  “What’s the one activity in your business that if you could do it everyday would keep you curious, passionate, interested, and it would also be something that you could do for the long term?” He told me what he really loves to do best is solve problems.

After he gave me his answer, I then asked him how much time or what percentage of time a day was he actually doing this activity in his business. 

He then realized the amount of time was not nearly as much as he would like it to be! (Does this sound like you too?)

What’s in the Way?

So, my next question to him was — “What’s in the way? What are the things that are pulling you away from that one thing that really excites you about what you do in the business?”

Take Inventory

We then had a discussion about all the things that were a distraction and keeping him away from what he loved to do. We listed all these things out and then looked at seeing who else in his company could do these jobs or tasks. This way he would have more time to really solve problems for their best customers.

Delegate What You Can

We put together a delegation plan and he’s implementing that now. It’s amazing, when you compound it over a week, a month, a year, the next three years, how much time he was able to buy back and actually put into something that not only moves the company 10x forward, but it will also increase his internal motivations and excitement. This also helps him not to feel tired and burned out because he’s doing what he’s passionate about; doing what he loves to do and being the best at in his business.

Go Full Circle – Back to the Beginning

After all, that’s why we start a business. We find something we love or some activity that we are passionate about. For our client, we just took it full circle back to the beginning to a really exciting time. This created transformation and better results by changing his thinking, attitude and way of looking at a bigger future for himself and the company.

You can do this too! If you want help, reach out to us at confidencecoach.org or go to our website and schedule free a coaching appointment. We’d love to show you some of the breakthrough processes that we have and help you get your true purpose back!


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Hey, today I’ve got a little tip for you for your employees. We’ve got a saying at Confidence Coach “taking your employees from paycheck to purpose and creating dream employees”.

So today, as you think about your employees and you think about getting them engaged in what you’re doing, what your mission is, what your goals are for the company and that type of thing, you might want to tap into the idea of finding out what their goals are. What is the purpose for them working at your company?

Maybe you sit down and you just simply ask your key players these simple questions:  

  • Why are you here?
  • What do they see as a future for yourself and, how does that directly connect with the goals that you have going forward?

I think just by asking these questions and starting that conversation, you take people from a paycheck mentality to a purpose mentality. A paycheck mentality is what most of us are dealing with in the work world today with zero unemployment.

You take your employees from just receiving a paycheck to realizing that there’s a purpose for their work — past just what’s happening there at the job 40, 50, 60 hours a week. They realize that there is a purpose not only for their life, their family, their goals, their dreams, but also for the company going forward.

I think you might find this a really collaborative, stimulating conversation. We facilitate these type of conversations all the time. If you’d like us to come in and facilitate a 60 minute conversation around this paycheck to purpose idea using The Dream Employee with Confidence Coach, we’d love to talk to you.


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