As a business owner, who are we focusing on: Customers, or competitors? I had a really interesting conversation with a client on this topic, and what I discovered was that they’d been making all their decisions — investment, strategy, everything — based on their competitors. They were constantly trying to do what their competitors were doing. During their efforts, they’ve watched their business go completely flat, and it seems apparent why. They’ve been so focused on their competition that they forgot about the desires and needs of their customers.
My question for you today is this: Which one are you focused on? Competitors or customers? If you look around you at the many great successes in the business world, you’ll notice they all share one thing in common: their focus is strictly on the customer. They’re focused on the customer’s needs, and how they plan to meet those needs. In doing that, they ensure their own success — not only today, but tomorrow and for the long term.
Customers or competitors: You have to make a choice! Where you expend your focus will be the making or the breaking of your business. Schedule a free coaching session with me today, and we’ll get to the bottom of it together.