Look back today and think about the power of your dream and goal and how much significance that had when you first started your company.

I’ve got an idea or thought for you that hopefully will unleash some new potential and new energy so you can build a bigger future for you and your company.

As you are looking back, think about the beginning when you first started your company or business.

What kind of odds were you up against?

According to statistics and the Small Business Association (SBA) 30% of new businesses fail during the first two years of being open, 50% during the first five years and 66% during the first 10. The SBA also states that only 25% make it to 15 years or more.

So, when you started, the odds of you still being in business today were stacked against you,

But here you are 5,10, 15, 20, 25, or perhaps even 30 years later, and you’re still in business! Congratulations! That’s amazing!!

As I said earlier, go back and think about the power of the motivation your goal gave you to start the business. Your goal was not only to start it — but to make it successful and profitable, to build a team, and to create value in the marketplace. Your goal gave you determination and focus that has carried you to where you are today. 

Now, here’s a question for you. Do you or don’t you believe that every person has some type of goal or dream for themselves in some way?

If your answer was yes, then why haven’t you tapped into that or harnessed that in your own company?

Meaning, why haven’t you tapped into the power of the dream and goal that is inside every person’s inner self?

If everyone on your team had the same kind of focus, drive and effort that you had, you would have a great multiplier. You would have an ability and unfair advantage over all your competition in the marketplace today. 

Reach out to schedule a free consultation if you’d like help learning about how we can help everyone on your team find their own dreams and goals and how much better your culture will be.


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Let’s think about all the untapped potential in each one of your employees.

How can you start to unleash that in your business?

How do you know what will truly engage your employees?

Look at your own story of becoming a business owner. You had a Dream and a Goal. Think back to all the energy, drive, passion, work, sacrifice and creativity it took to achieve your Goal.

Well, all of your people have their own personal Dreams and Goals that they deeply care about too!

What kind of difference would it make in your business if you provided support, belief in and championed their success?

This would overwhelmingly transform their experience, thoughts, attitude and concern for your business because you cared about them.

I believe that by supporting your employees dreams and goals, they will in turn become much more engaged and focused in their own work and ultimately help you achieve your goals and dreams much faster.

Reach out and schedule a free consultation to learn more about The Dream Employee process and how it is changing cultures in businesses today.


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Have you set the Vision for your Employees?

Vision creates higher Engagement!!!

Not once but everyday!

Vision is the oxygen to propel people forward — the clearer; the better!

Cast the Vision to your wife, kids, family and friends!

Set the Vision so strong for your Employees that they can feel it, see it, touch it!

Shout it from the mountain tops!

I believe in your Vision!!!

Without a Vision the people perish but without courage Dreams die!   

–Rosa Parks 

Greater vision equals greater engagement by your team. Reach out and schedule a free consultation if you want to implement this at a higher level. We’d love to show you how.


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I’m sure you set goals for yourself and your company this year — but were they “SMARTER” goals?

Here’s what I mean by SMARTER:

S – Specific

M – Measurable

A – Actionable

R – Risky

T – Time keyed

E – Exciting

R – Relevant

Did you end up resetting some of last year’s goals again? If so, it could be because you did not use the “Smarter” acronym. 

We all know there are lots of areas that we can set goals in. Here are a few areas:  physical, spiritual, intellectual, relationships, social, vocational, financial and hobbies. 

If you are wondering how to write a “smarter” goal I will give you an example. Let’s pick a weight loss goal and write it out in a “Smarter” format. (The reason why I picked weight loss is because this was one of the number one goals made by people that we work with when we are doing The Dream Employee in organizations.)

Write your goal in detail, be specific and set a deadline.

Weight loss goal in the “Smarter” format: 

I will lose 20 lbs. by 6/1/20. I will go from weighing 165 to 145 lbs. by going to the gym 4 times a week, hiring a trainer, meal planning and eating healthier. The reason I want to lose weight is to be able to keep up with my grandkids, feel better about myself and look better in my clothes.

S – Specific – Your goal needs to be specific. It should provide you with clarity and a concise aim as to where you are headed. Write it out in as much detail as possible.

M – Measurable – Your goal needs to be measurable. Also, you need to set a benchmark for making progress. This way you can see if you are making progress and if you are going to be able to complete it within the timeline you have set. As you make progress, be sure and record your success and celebrate the progress you are making in achieving your goal.

A – Actionable – Your goal needs to be actionable. Make sure you write down the specific actions that you need to do to achieve your goal. For example, how many times are you going to the gym?

R – Risky – Your goal needs to be risky. By this I don’t mean dangerous, but it needs to stretch you out of your comfort zone. If it is too easy, you probably won’t do it. 

T – Time Keyed – Your goal needs to be time keyed. Be sure to put an end date on your goal of when you want to achieve it by. If you don’t, there is really no incentive to move on it.

E – Exciting – Your goal needs to be exciting. If your goal doesn’t really motivate you and cause you to get excited for what the end results will be, then maybe you need to pick another goal.

R – Relevant – Your goal needs to be relevant. It needs to relate to you and what really matters to you. Set a goal that will make you become the best you.

“Smarter” goals not only work for you and your business, but they will also work for your employees because everyone has a dream or goal.

We work with business owners and leaders to help them utilize a program called The Dream Employee. This program asks each employee the question: What are your dreams, goals and aspirations for your life? And then we deposit encouragement, support, collaboration, and celebrate each employee as they make progress and achieve their goals.

When people are in the process of achieving their goals and dreams, that’s where real productivity, energy and creative genius starts to grow; they bring more and more of this to work every day.

Reach out to us and schedule a free consultation if you’d like help in your goal setting this year or if you’d like to learn more about The Dream Employee program.


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