Tag Archives: business coaching

When we do executive coaching, it’s clear that every CEO, business owner, or entrepreneur comes to us with the dream to build something. That’s the mission that drives companies from a kitchen table to a billion-dollar empire. Unfortunately, there’s one thing almost everyone forgets. It’s the reason why disengagement is up to 80% and turnover is the highest it’s been in decades. We forget that our companies are made up of people.

Each of those people has a dream, right? Everyone has hopes outside of work. But those hopes and dreams are often seen as liabilities to mitigate instead of assets to leverage. But think about this: If I could connect my job in accounting with my dream of learning to ski, how much more would I put into my job? If I knew my company was supportive of my dreams, how much more committed would I be to that company?

We work with business owners and help them implement a program called The Dream Employee that asks each employee the question: What are your dreams, goals and aspirations? 

It can make a huge impact in a company when employees know and are shown that you really care about them and what they care about. For example, when they run a marathon, maybe you make a fun video about it and send that out to customers and employees to celebrate their achievement. It’s so important to celebrate and acknowledge their wins with them as they achieve their dreams and goals. 

This isn’t just about being nice. When people are in the process of achieving their dreams, that’s where real productivity happens — that’s where growth and creativity and connection happens. A bonus can’t do that! A bonus can’t motivate your employees longer than a week. A bonus can’t drive connection amongst your team. As an employer, you can’t compete in this world anymore with just a paycheck. Employees want to live for a purpose, and if you can help give that to them, you’ll have the most motivated team of employees you could dream of. There’s nothing like purpose to drive your team towards real productivity and customer connection.

Everyone has to live and work in their own greatness. If you can harness and build that up, you can make a huge impact on your team. Together, you’ll have an even bigger impact on the world.

We’ve been talking about The Dream Employee quite a bit lately. If you want to know more and see how it would work in your company, just reach out to us and schedule a free consultation


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Have you ever thought about the fact that everyone at your company has dreams, goals and aspirations for their life; not just you — the business owner or CEO!

The Dream Employee

We work with companies who hire us to come in and implement a process with their team members called “The Dream Employee.” The Dream Employee is basically the concept of finding out for each one of your team members what their dreams, goals and/or aspirations are for their life. 

Wouldn’t it be great if you could help your team members see the connection between their job and the contribution they are making in your business with what they are after! By figuring out what really motivates them internally in their personal life and showing them the connection between their work and their goals, we find that we’re able to transform whole cultures. There is greater employee engagement and higher company morale. Your employees bring their best self to work.

Goodwill

When you know and start talking about the one, two or three things that your employees are motivated about personally, you’re depositing goodwill into them. In doing so, they come to work on Monday morning with their batteries fully charged! They come to work ready to go because they understand the connection, they feel your support, and they know that you care about what is really important to them in their life. This could be a myriad of different things — maybe it’s putting braces on their daughter’s teeth, it could be getting a second car, buying a house, a dream vacation to Italy, learning a new language, finishing a college degree, getting their GED, learning woodworking or painting, or maybe running their first half marathon. People’s dreams and goals are endless!!

If you invest time systematically into what’s important to them, they’ll start to see the connection between their life and their work. They know you care! So then when you speak about what’s important to you or what the vision or mission of the company is, they will respond in a much more positive and open way because you’ve built a relationship of caring and trust. 

The other benefit of this is when you need to have those difficult conversations (i.e. performance, attitude or maybe something went wrong and needs correcting), you have made positive deposits into their life by supporting their personal goals. This helps those difficult conversations go smoother and there’s a lot less negative pushback because they know that you care about them as a person, not just about the job.

Celebrate the Wins

This also creates a culture of amazing momentum. It’s a culture where people are achieving things personally so we all celebrate (just like when the company wins)! We celebrate them as individuals as they accomplish the goals that they have set. Doing so builds unity, collaboration and a winning attitude in your business.

It is such a joy for us to work with companies and see their team members achieving their dreams and goals. If you are interested in learning more about The Dream Employee, reach out to us today and schedule a free zoom call. We’d love to talk to you about it and show you how it could work in your company to bring your employee engagement to a whole new level.


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What is the biggest obstacle in the way for your business to deliver what you really need it to deliver?

Where are you stuck?

What is that one thing that you’ve been thinking about?

Are you strategizing about it?

Are you trying to turn that obstacle or barrier into something that will propel you forward or are you just stuck there?

Sometimes people like to process and think about their obstacle or barrier. Then again, other people just ignore it and push it back until it becomes a HUGE thing. Which camp are you in?

In our coaching, when a person gets to the point where they don’t want to deal with it, we call this “stuckedness.”

Stuckedness is a place where a lot of people reside for one reason or another.

They come to us and say they’ve been beating their head up against this barrier. For example, maybe it’s a certain level of revenue that’s been the same for the past 1, 2 or 3 years, and they just can’t seem to get past it.

When this happens, the first thing we do is say — let’s bring this obstacle or barrier out of the dark!

Let’s look at it, bring light to it and create a way for you to scale up or to get past that place that you’re stuck in.

If you’d like to have one of these conversations, let us know. There’s no commitment or cost to you — just schedule a free consultation.

We would like to show you how to move forward. Let us help you bring light to the obstacles that are in your way.


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Ask yourself this question today — What’s my limiting belief about my employees?

We’ve discovered that a majority of business owners and CEOs have limiting beliefs about what their employees are capable of doing, being, or creating in their business.

Is this something you struggle with too? 

Are You Limiting Your Employees?

Do you have limiting beliefs in any of these areas in regards to your employees?

  • what they can or can’t do; 
  • what their responsibilities are; or
  • what they can produce for your business.

If so, then these may be getting in the way of your business experiencing more profit, more growth, and actually more return on your payroll investment.

What do you believe about your employees on an individual basis, as a department or group?

Are you transferring your limiting belief to them?

Are you decreasing their ability to produce, collaborate, and deliver a better product or service to your customers?

If this idea shakes you a little bit, then I’d love to take you through the Engagement Multiplier. This is a process that we have to check where you’re at as far as your beliefs go about your employees.

You Set the Tone

As the leader you set the tone of the company. Along with that tone is a belief about what your employee is capable of doing; what they can accomplish; how good of a job they can do; how they show up to work. In order to set the right tone, you need to check in with yourself and be really honest. Ask yourself whether you have labeled and believed that your employee is only capable of certain things.

If you are limiting them by your beliefs of what you think they can do — you need to change! Stop your limiting beliefs around your employees, so that they can be set free to be more productive and do greater work. This in turn will give you more time and money from your business.

If you find this compelling and want to have an honest exchange about it, reach out to us and schedule a free consultation. Let’s change your limiting beliefs and empower your employees to do their very best.


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I spoke to you about The Employee Maximizer a couple of weeks ago. Well, the second step in this process is called The Conative Solution. What if you had a way to find out how your employee worked most naturally? The assessment we use relates to a person’s conative or “instinct” or “doing” nature. It doesn’t change over a lifetime unlike IQ or personality tests.

It helps identify and know how each employee works in their greatest strength. This will help you arrange their tasks and what they are doing. You could also use this assessment to help you manage and work with them in a way that helps them be more productive and have less stress in their job. 

This is the only assessment of its kind in the world. It’s about the way you conatively work and live. If you’re interested in finding out more about this, please reach out to us and schedule a free consultation. We’d love to tell you more about it.


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We have a process called The Survey Solution that we have been using for several years which provides business owners, CEOs and executives the information they need to find out what their employees are really thinking about their company.

This confidential third-party survey lets you know what your employees think about their jobs, their coworkers, your customers, and then about their own future with your company. It’s a really vital piece of information that enables you to manage, lead, and empower your employees to be successful. It can also be helpful in retaining employees and fully engaging them in the work they are doing.

The survey results remain anonymous so that it protects both the employee and the employer and allows for more honest and authentic answers. We’ve been doing this and getting great results for businesses.

The results and summary also help the leadership to guide, direct and to get the best out of their employees and payroll investment. Another benefit is creating a culture of understanding and collaboration among the staff.

If you’d like to see how this works, reach out to us and schedule a zoom call so that we can talk about doing a survey for your company at no charge to you to show you how effective this can be for your business. It will take your business to a whole new level in every way.


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How do you play the “long game” with your employees? In today’s instant gratification world, playing the long game seems counterintuitive. But, we need to think of our employees in the sense of long term employees. We live in a world of zero unemployment these days!

So here’s my question to you:  What’s the long game for your employees? How will they be positively contributing three years from now to your company? Better yet, how will you be positively influencing them three years from now? 

Focusing on the long game brings in a bit of double vision:  Having a successful business today is important, but it has to be coupled with your plans for a successful business three years from now. Your employees have a huge impact on where the success of your business will be in the future. What are you doing on a consistent basis to ensure that your employees are impacting your business in a more productive and effective way? 

Get the first step towards reducing employee turnover and improving your employee engagement now by scheduling a free consultation to learn more about The Employee Maximizer.


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One sunny afternoon, two business owners who had graduated from the same university ran into each other. They had both had the same professors who taught them the ins and outs of running a business. They were both filled with dreams of becoming rich by building a successful company that made a huge difference in the world.

Recently when these two guys ran into each other while on a break at a seminar, they realized they were still very much alike. Both were happily married. Both had young kids. And both, as it turned out, had started a business in the same industry.

BUT there was one difference!

One of these business school grads was working as a solo entrepreneur making a comfortable $100,000 per year; the other guy had built a team of Dream Employees that were fully engaged and all had an “ownership” mentality. He had invested and leveraged all their skills, abilities, hopes, dreams, aspirations, and their creativeness to build a company that had accomplished all his hopes, dreams and aspirations. He was raking in over $1 million a year in net profits.

What made the difference?

The Secret was The Dream Employee Process

If you’re like me, when you hear a story like this you wonder what really did make the difference between these two men?

We all know stories like this, and we all have evidence demonstrating that it isn’t always raw talent, intelligence, perseverance or even dedication that makes a difference. It isn’t that one person has a “burning desire” and the other doesn’t.

The difference lies in this –

  • What each person knows.
  • How they personally make use of their knowledge.
  • The difference is in continuously growing and using their knowledge.

I’d love to help you can grow your knowledge and learn how to have a successful business by leveraging The Dream Employee process. Schedule a free consultation now to learn more about it.


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Helping your employees find their big “why” can also help you communicate your company’s “why”. It’s a conversation that you’ll find fruitful in managing, supporting and leading your team. If they understand their “why”, then you can communicate better what the company’s “why” is, thus connecting the two of those together. When people get clear about their “why”, they gain confidence. They get committed to the task. They have a sense of courage that takes them to a new level of performance.

Finding the “why” of your employees is critically important in order for you to get the most leverage out of their talent and ability as they help you build your company — whether you have 10 or 10,000 employees. You need to help them identify their why and then connect it back to their job or work. This is an ecosystem that can provide you with long-term internally motivated employees by finding their why.

Ask them these questions:

  • Why are they working at your company?
  • Why are they doing the work that they’re doing?
  • What is the purpose of their job?
  • Are they clear about it being a vehicle for them to achieve the things that they want to achieve in their life?

Have you helped them draw the connection between their job and and their big “why”?

This is an area where you have to start asking questions — even in the interview process when you’re on boarding somebody. Why are you here? How do you see this as a fit? How does this fit into your life? How does this fit into the big “why” of your life? And then, support them in what they tell you.

So “why” is a great question. It’s simple but it can dramatically improve your employee engagement with all your employees. 

Everybody’s looking for an edge in business – and one such advantage is finding the “why” of your employees, your team, your managers, and your leadership. When you can do that and connect the “why” for them personally with the “why” for the company, then you’ve got something! That is what we call an unfair advantage in the marketplace because your people are internally motivated with the big “why”. This is the secret sauce of your advantage. 

We look forward to hearing what you’re finding when you’re asking “why” questions. Let us know because we’d love to talk to you about it.


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I want to talk about something that you may not think about from a business standpoint as an entrepreneur, business leader or CEO, and that’s HOPE.

You can lose almost anything in your business or your personal life but if you lose this you’re sunk! For example, you can go through bankruptcy, experience a bad partnership, downturn in sales, layoffs, slow economy, but if you just keep going forward, you will have a bigger future.

The one thing you can’t lose is the Hope that it’s going to be better tomorrow and in the future.

Because if you do, it’s almost impossible to get it back.

So what are you doing today?

What are you doing in your life personally and in your business to protect the hope that you have for today and for the future?

Think about it.

We spend time with our clients protecting their hope. We are there to encourage and help them.

It’s a mindset and it’s a resilience that you have to continually work on and build on.

A foundation of hope is really what’s going to see you through the down times so that you can have the high times, the better times, the bigger future.

Let us know how you’re protecting the most valuable asset in your business — “Hope”.


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