Tag Archives: portland business coaching

Have you ever thought about your employee as your “First Customer”?

We’ve talked about this before in another blog, but in case you missed it, I wanted to share again that our philosophy at Confidence Coach when we are helping companies grow is for them to recognize that their greatest untapped resource is their employee — who we refer to as their “First Customer”.

Nobody knows more about your business. Nobody has more interaction with your customers. Nobody has a greater bearing outside of you for your company’s success, than your employees do.

So in order to start thinking about your employees as your First Customer — thus increasing employee participation, engagement and enthusiasm — ask yourself these questions:

1. What do you do for your (paying) customers that you could do for your employees?

Are there any discounts on products or services or is there something you do at events that you could also do for your employees? It could be any number of things and only you can answer that question. Be original! But, you need to start recognizing that your employees are your First Customers. Start thinking of them in this way and create an “experience” for them like you would create for your paying customers.

2. How can you serve or support your employees better?

It’s a simple question, yet if they are your First Customer and they’re so important, you should be thinking about how you can serve and support them in a way that would help them do a better job at work. If they feel supported and know you really care, this will increase their performance and also improve their attitudes at work.

3. What do your employees need from you in leadership?

How is that to be done? What are they looking for? Have you asked them what they need as far as leadership, vision or direction for themselves, for their unit/division of the company? You need to have that conversation. I think you will be surprised at what you hear.

4. What are your employees’ stumbling blocks in their work?

What’s getting in the way of them reaching their full potential to produce, serve and make a happy repeating customer? They should be able to tell you these things and then you need to know how to overcome them.

5. What are three things you will do to improve your First Customer (employee) experience?

Think about three things you will do this month to make your employee experience better. The first thing you’re probably going to say is:  you’re already paying them; we have benefits, vacation, etc. But those things aren’t enough in today’s economy because employment is basically zero. There are a lot of jobs out there and not enough people to fill them. Do something different and think about them as your “First Customer”. What are three things you could do for them that would give them a greater sense of value, appreciation and support in the work that they do for your company?

Helping companies view their employees as their “First Customer” is just one of the processes we use. If this peaks your interest, we also have a process called The Dream Employee. We love working with business owners and their employees. We also love to help employees tap into their greatness to exponentially grow your company! Reach out to us at confidencecoach.org and schedule a free catalytic conversation today to help you with your First Customers.


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Have you ever thought about what’s stopping you or what’s in the way as you think about your next step for 2019?

What’s in the way either personally or professionally?

What’s the fear that has got you stuck?

Today, if you take the next 5 minutes to figure out what the first couple of small baby steps are that would move you towards getting unstuck you will create great momentum. Think about what small action steps will help you overcome that fear or roadblock. What can you do right now to get moving in a positive direction?

We call this the 5 minute miracle. This quick and easy exercise will give you momentum that will move you past that block of fear. Here is it:

  • Set your phone on a timer for 5 minutes.
  • Write the baby steps down.
  • Then take action; do as many of these steps as you can right now before the timer goes off!

I challenge you to do this today and start your New Year off on a positive note. You can overcome your fear in the next 5 minutes by taking action. You really can accomplish more than you realize if you set the timer and just get it done! 

If you have any questions feel free to send me an email.


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In order to increase and improve the success of your business you need to do what we call “conquering the mental game.” Eighty percent of being successful in business is how you think about things. What are the mental game things that you need to be aware of, deal with or have a strategy around?

Three Mind Challenges Identified

The three big mind challenges that we help our clients deal with and change their perspective about are: 

  1. FEAR. This could be any kind of fear that they have about their business. Maybe they are worried about what might happen and how that will impact how they operate and strategize their business in the future.
  2. UNCERTAINTY. They could be uncertain about their product or service, their team, their employees, the customer, the economy, or their competitors. It’s important to acknowledge what you are uncertain about before they can deal with it.
  3. DOUBT. Is there doubt about whether or not they can grow the company to $10,000,000. Are they doubtful about whether or not they can find the right person to be a Vice President. Doubt about whether or not the market is going to stay good for the next three years. Maybe doubt about their own ability to lead the company to $50,000,000 a year.  It’s just doubt about anything and everything!!

Write It Down and Get It Out of Your Head

If our clients are experiencing any kind of fear, uncertainty or doubt, we talk about it and have them put their concerns down on paper or write it on a whiteboard. When their fear is written out where they can see it then it’s not occupying all their thinking, brain power and mental energy. This helps them to create a different perspective. It’s amazing when something is written on the whiteboard where they can see it, they realize it’s not as big of a deal as they thought. Most often, their fear has been greatly exaggerated in their mind which made it bigger than it really is. Acknowledging this takes away or reduces the fear.

Break It Down to Simple Steps

When it comes to uncertainty or confusion, we want to take the complexity out of growing and running a business. Breaking the complexity down into simple terms or steps removes the uncertainty.

Look Back at Your Accomplishments

How do we deal with doubt? We look back to the day you started your business and account for all the growth, accomplishments, and everything that you’ve done to get you where you are today. Take the perspective of looking back and seeing all that happened. Recognize that you started with only one customer or maybe it was just you. Where was your revenue when you started and where it is now? You need to make a note of how far you’ve come and see the positive as you look to the future to build the company that you dreamed about building and hoped for.

In order to conquer the mental game and come out on top, you need to write down and acknowledge what your fear, uncertainty and doubts are. When they are brought to the light they usually are not as bad as you think they are. It’s a matter of perspective and overcoming or conquering the mental game.

If you’d like to know a little bit more about who we are and what we do, you can still go to our website and sign up to get a free copy of my book. Or, sign up for a free coaching session and we will create value for you by taking you through a process that will change your business and your life!


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We have a process called The Confidence Multiplier that will enable you to multiply your confidence before every big meeting. Maybe you’re nervous about meeting with a customer or possibly you need to have some sort of vendor negotiation. By answering certain questions about the situation, you can gain confidence and help direct the outcome of the meeting.

Be Prepared

As we teach people how to use the tool, they are prepared before they go into challenging situations. It helps them to be at their best, their most confident and at the top of their game. Instead of being stressed, wouldn’t it be great to build up your confidence BEFORE your meeting, project or sales call? The questions we ask will give clarity and in turn increase your confidence:

  • What’s the purpose of the meeting?
  • What’s the desired end result need to be?
  • What’s the best case scenario if you follow through and do this well?
  • What’s the worst case scenario if you don’t?
  • What’s going to happen to you and your company?

By answering these questions, you prepare and practice your mind for the results that you want. When you script it out, it’s like writing a play of what you want to have happen — both the great ending and the terrible ending so that you have focus and clarity. Most importantly, this creates confidence to go into the meeting and get the most desired result every time.

This is just one of a 100 or so different processes that we teach our business owners, clients and CEO’s to help them get a better result in their everyday activities. If you’d be interested in learning more about this or getting a copy of The Confidence Multiplier process and using it yourself, just reach out to us and ask for a copy. We’d be glad to send it to you for free and would also love to hear about your results after you use it. Make it a great day!


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Finding the “why” of your employees is critically important in order for you to get the most leverage out of their talent and ability as they help you build your company — whether you have 10 or 10,000 employees. Finding the why and connecting their why with their job or the work that they do in your company, and then helping them to identify that, get clear about that, and live that out in their life — both within their work in your company or also within their life, and how one should support the other. This is an ecosystem that can provide you with long-term internally motivated employees by finding their why.

Why are they working at your company? Why are they doing the work that they’re doing? What is the purpose of their job? Are they clear about it being a vehicle for them to achieve the things that they want to achieve in their life? Have you helped them draw the connection between their job and and their big “why”?

This is an area where you have to start asking these questions — even in the interviewing process when you’re onboarding somebody. Why are you here? How do you see this as a fit? How does this fit into your life? How does this fit into the big “why” of your life? And then, support them in that.

So “why” is a great question. It’s a simple question that can dramatically improve your employee engagement with all your employees. It’s a conversation that you’ll always find fruitful in managing, supporting and leading your team. If they understand there “why” then you can communicate better what the company’s “why” is and then you can correlate or connect the two of those together. When people get clear about their “why”, they gain confidence. They get committed to the task. They have a sense of courage that takes them to a new level and performance.

Everybody’s looking for an edge in business. And one of them is finding the “why” of your employees, of your team, of your managers, of your leadership. When you can do that and connect the “why” for them personally with the “why” for the company, then you’ve got something! That is what we call an unfair advantage in the marketplace because your people are internally motivated with the big “why” being the secret sauce of your advantage. Overall your competition.

We look forward to hearing what you’re finding when you’re asking “why” questions. Let us know because we’d love to talk to you about it.


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time management

For every business owner, down to a man, the greatest scarcity in their life is time. Every day ends with a longer to do list then the day before! This becomes a spiraling source of stress event that gets worse and worse — every day, every week, every month, every year. Once the business grows and becomes more successful, this problem actually accelerates!

So how can we get back control of time in our business?

The first thing to do is to recognize that time is our single most valuable asset. It’s more important than money, than product or service, than our customers and even our employees — because, the truth is, we can always get more of all that other stuff. But no one can ever get more time. So the question becomes: Are we really looking at time as an investment, like everything else in our business? Or are we ignoring it?

For 99% of CEOs, leaders, business owners, and entrepreneurs, they’ve never given this much thought. Which means it becomes a bigger and bigger stress and problem. Very few leaders think of time the way you’d think of an annual budget, or consider it the way you’d consider how you’re going to scale employees, or discuss it the way you’d discuss improving your product or service. Which means in our Portland business coaching programs, we see time and time again the same thing: the entrepreneur who might have a successful business, but who also has a mounting feeling of time stress — there’s burnout, there’s frustration, it shows up in poor relationship with employees, it even follows you home at night to your family and children! Whether you realize it or not, in your heart and soul there’s a clock ticking — and this clock stops for no business.

SO: What we love to talk about in our coaching is this: look at time as a tool. Actually think about it, plan for it, and ask the right questions. Start seeing time as the greatest asset in your business, instead of the biggest problem.

How you invest your time will decide the success or failure of your business five years from today. I’m giving some away for free right now — so click here if you want some support.


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