What’s the truth about your business?
What is it’s value?
What’s the purpose, product or service you bring to your customers?
What is in the way of solving your customer’s pain or problem?
Is this something that is going to change or evolve over the next 2-3 years?
The answer to all those questions about whether things are going to change or evolve is yes! It certainly will change, because as business in the world is speeding up, change is happening at a faster and faster pace.
So the purpose of the question “what is the truth about your business” is to see if you are prepared to take on these challenges of rapid and faster change as you go forward.
Have you ever looked at your product or service through the eyes of your customer and to the changes that are happening in their life? Have you anticipated what their changing needs are going to be six months from now, a year from now, or 18 months to 3 years from now? If not, then how are you going to get ahead of the curve? What are you doing to provide the solution that is going to be relevant and exciting to your customer around their pain or problem? What’s the solution you can bring to the table that’s going to be dramatically different than what it is today.
We want you to think about that. We want you to realize that this is where opportunity lies.
The companies that have the best future ahead of them are answering these questions and figuring it out. We’re excited to talk to you more about that. Thanks for reading today!