Tag Archives: management coaching

Here’s a question or thought for you today:  Who is your FIRST customer? Who’s your most important customer in your company, business, or organization?

We talk about this all the time with The Dream Employee process. Our view or take on this is that your “EMPLOYEE” is your FIRST CUSTOMER.

A couple of reasons for this that you may not have thought about are as follows:

  1. They spend more time in your business or organization than anybody.
  2. They know more about what’s going on there than your paying customers would know.
  3. They are the most important interface with your paying customers that you have.

So, how we treat our employees, how we interact with them, how we value them as our first customers needs to be the same mindset as what we have with our best fee paying customers or fee paying clients.

And so my challenge to you today is to ask you what’s your plan and how are you going to do this?

What’s your process to treat your employee like your “first customer” so that they feel like they really matter, and in turn they transfer that same treatment on to your paying customers?

This is a mind shift for a lot of you because you’re always thinking about the paying customer.

But when you really think about your business, who knows more about it? Who’s more vested in it? Who spends more time there, and who has greatest influence on your paying customers? In most companies it is those people out on the front line – your employees.

So we need to start thinking, acting and treating our employees like they’re our first customer.

At Confidence Coach, our plan for that is something we call “The Dream Employee” process. This is a process where we actually make deposits into the individuals and see a result in their attitude, their productivity and their collaboration at work because we help them pursue some of the goals they personally have.

Sound interesting? Schedule a free catalytic conversation and we can fill you in on it a little bit more.


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What’s the truth about your business?

What is it’s value?

What’s the purpose, product or service you bring to your customers?

What is in the way of solving your customer’s pain or problem?

Is this something that is going to change or evolve over the next 2-3 years?

The answer to all those questions about whether things are going to change or evolve is yes! It certainly will change, because as business in the world is speeding up, change is happening at a faster and faster pace.

So the purpose of the question “what is the truth about your business” is to see if you are prepared to take on these challenges of rapid and faster change as you go forward.

Have you ever looked at your product or service through the eyes of your customer and to the changes that are happening in their life? Have you anticipated what their changing needs are going to be six months from now, a year from now, or 18 months to 3 years from now? If not, then how are you going to get ahead of the curve? What are you doing to provide the solution that is going to be relevant and exciting to your customer around their pain or problem? What’s the solution you can bring to the table that’s going to be dramatically different than what it is today.

We want you to think about that. We want you to realize that this is where opportunity lies.

The companies that have the best future ahead of them are answering these questions and figuring it out. We’re excited to talk to you more about that. Thanks for reading today!


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coaching

Who needs a coach? Only the business owner or CEO who dares to be held to a higher accountability for a bigger future. If we think of all the people we know who are successful in life, what is one thing they all have in common? They all have a coach, a mentor, a consultant, somebody that they’re learning from, being guided by, somebody who’s asking them the hard questions. Somebody who is holding the belief that they could be more, somebody who’s reminding them of it until they actually get there. Someone who believes in your hopes, your dreams, and your aspirations, and supports you as you go through the process of achieving them.

What about you? Do you need a coach?

Schedule a free session with me today.


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manager meetings, employee engagement

Consider adding this one habit to your day, and watch your employee engagement explode.

We call it the Walkabout. Make it a daily habit to go and individually connect with every single person on your team. Yes, every single day. Whether it’s over a video chat, or the more traditional ‘water cooler’ talk, make time to speak individually with every member of your team, every day. During this conversation, make sure to do two things: 1) Ask them something about their life outside of work. 3) Ask them if they have any feedback for the company, any ideas or issues they’ve come across in their work.

This is how we train our business leaders to start each day, and it’s essential. Your team needs to know you’re there for them; they need to feel known. Because, if you really think about it, who is your company’s most important customer? It’s not the one who’s paying with their dollars — it’s the people who are paying with their time. Your employees! They spend more time with your product or service, know more about your history and background, than any paying customer ever will. And yet, for some reason, most business owners give their employees the least amount of actual interaction. Most people don’t do the Walkabout regularly, and it’s an incredible untapped asset. Instead, we go to work and don’t think about anyone else. If Sally’s got her job in accounting, well, that doesn’t have anything to do with me! We forget they’re human. The number one need we have as humans is to be heard and be known; if you want engaged employees, you have to meet that need.

These check-ins don’t have to be an hour-long scheduled meeting; it’s a casual few minutes, a spur-of-the-moment conversation. It’s not about checking off a list, it’s about intentionally saying, “I care about you. I want to know what you know. I want to listen to you.” After all, isn’t that how you want these folks to treat your customers?  If we want to have great relationships with our customers, it has to start with our employees. Model the culture for how you want your clients to be treated.

This may sound simple, but it can have profound results.

Want more tips on building employee engagement? Download this free ebook, full of tips from all the experts.


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