When we do executive coaching, it’s clear that every CEO, business owner, or entrepreneur comes to us with the dream to build something. That’s the mission that drives companies from a kitchen table to a billion-dollar empire. Unfortunately, there’s one thing almost everyone forgets. We forget that our companies are made up of people.

More than ever before, businesses are having a difficult time with employee engagement, retention, the great resignation, and ghosting. The best thing right now is retain the employees you have due to the shortage of replacements.

One important thing to remember is that each of the people that work for you has a dream. Everyone has hopes and dreams for themselves outside of work. But in the past those hopes and dreams were often seen as liabilities to mitigate instead of assets to leverage.

It’s essential that you change your mindset in regards to your employees and come at it from their perspective. For example, if you could help your employee make a connection between their work and their dreams or purpose in life, it would show them that you really care about them as a person. 

At Confidence Coach, we help companies engage more with their employees by asking the question: What are your hopes, dreams, and aspirations? This actually shows your employees that you care about them by giving them support not only at work but in their personal life too. 

This isn’t just about being nice. When people are in the process of achieving their dreams, that’s where real productivity happens — that’s where growth and creativity and connection happens. Bonuses aren’t enough anymore. People want to have hope and actually feel loved. I did a short video about this that you can check out here called Hope, Commitment & Love. As an employer, you can’t compete in this world anymore with just a paycheck. Employees want to live for a purpose, and if you can help give that to them you’ll have the most motivated team of employees you could dream of. There’s nothing like purpose to drive your team towards real productivity and customer connection.

Everyone has to live and work in their own greatness. If you can harness and build that up, you can make a huge impact on your team. And, together, you’ll have an even bigger impact on the world.

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