In order to increase and improve the success of your business you need to do what we call “conquering the mental game.” Eighty percent of being successful in business is how you think about things. What are the mental game things that you need to be aware of, deal with or have a strategy around?

Three Mind Challenges Identified

The three big mind challenges that we help our clients deal with and change their perspective about are: 

  1. FEAR. This could be any kind of fear that they have about their business. Maybe they are worried about what might happen and how that will impact how they operate and strategize their business in the future.
  2. UNCERTAINTY. They could be uncertain about their product or service, their team, their employees, the customer, the economy, or their competitors. It’s important to acknowledge what you are uncertain about before they can deal with it.
  3. DOUBT. Is there doubt about whether or not they can grow the company to $10,000,000. Are they doubtful about whether or not they can find the right person to be a Vice President. Doubt about whether or not the market is going to stay good for the next three years. Maybe doubt about their own ability to lead the company to $50,000,000 a year.  It’s just doubt about anything and everything!!

Write It Down and Get It Out of Your Head

If our clients are experiencing any kind of fear, uncertainty or doubt, we talk about it and have them put their concerns down on paper or write it on a whiteboard. When their fear is written out where they can see it then it’s not occupying all their thinking, brain power and mental energy. This helps them to create a different perspective. It’s amazing when something is written on the whiteboard where they can see it, they realize it’s not as big of a deal as they thought. Most often, their fear has been greatly exaggerated in their mind which made it bigger than it really is. Acknowledging this takes away or reduces the fear.

Break It Down to Simple Steps

When it comes to uncertainty or confusion, we want to take the complexity out of growing and running a business. Breaking the complexity down into simple terms or steps removes the uncertainty.

Look Back at Your Accomplishments

How do we deal with doubt? We look back to the day you started your business and account for all the growth, accomplishments, and everything that you’ve done to get you where you are today. Take the perspective of looking back and seeing all that happened. Recognize that you started with only one customer or maybe it was just you. Where was your revenue when you started and where it is now? You need to make a note of how far you’ve come and see the positive as you look to the future to build the company that you dreamed about building and hoped for.

In order to conquer the mental game and come out on top, you need to write down and acknowledge what your fear, uncertainty and doubts are. When they are brought to the light they usually are not as bad as you think they are. It’s a matter of perspective and overcoming or conquering the mental game.

If you’d like to know a little bit more about who we are and what we do, you can still go to our website and sign up to get a free copy of my book. Or, sign up for a free coaching session and we will create value for you by taking you through a process that will change your business and your life!

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