In the world of business, everything seems to be changing all the time. Tech, innovation, marketing, production — everything’s getting faster and faster, and every business of every size is trying to beat the competition to the next change. Everyone wants to be ahead of everybody. And sure, that’s an important piece of the puzzle — but it seems to be the only piece most people are pursuing. It’s the only question people are asking! But if you want to develop real business leadership, well then, I have a bigger question, for you today:

What ISN’T going to change?

In the next five, ten, twenty-five years from now, what are your customers and clients still going to want or need? What problem will they want solved? We know from human history that there are some needs which have been the same for thousands of years; they’re not changing anytime soon. Is that built in to your business today? Can you identify that thing people will still need down the road? As much as things change in the world, there’s plenty that isn’t changing anytime soon. Are you building on that? Are you thinking on that as you move forward?

The Chinese proverb tells us that “A man who chases two rabbits catches neither.” What is not going to change in your world of business and what you’re doing?

Not sure? Let’s talk about it. Schedule a free coaching session with me today.